Without a strong, solid reputation, it can be very tough to succeed in the business world for very long. In order to properly manage your reputation and continue on an upward trajectory, it is necessary for the PR director to understand some key techniques. Keep reading to learn more on the topic of reputation management.
Before putting too much effort in reputation management online, check to see how much you need, if any. Search your business with Google, Yahoo and Bing. Do negative results come up? Do the websites and blogs your business runs only show up on a few hits or none at all? Answering yes to either question means that you have work cut out.
To keep a more careful eye on your business reputation, try setting up an alert system. This is a daily email you receive that lets you know when your company has been mentioned online. They do cost some money and take a short time to set up, but they can give you plenty of useful information.
Make sure that your unhappy customers are not ignored. Turning negative experiences into good ones can show customers that you do care. This can be made better if you are able to do it online. This will allow other potential customers to see how you deal with problems, and they will gain more confidence in dealing with you.
It is your duty as a PR director, to search for your company online, just like your customers would. It is possible that doing searches on your computer may yield very different results than your potential customers. This may be due to your personalization options. Try turning off these options to get a better idea of your search engine results.
Be thankful, especially if someone leaves a good review about your company, send them a personal message and thank them for their feedback. If possible, send your customer a coupon for a certain percent off on their next purchase as a thank you. If this is not possible, sincerely thank them for their feedback.
If you are going to use anyone’s ideas, you should always make sure to give them credit for that. Everyone out there can learn a little from others, so giving due credit will show people that you do appreciate their expertise or valuable contributions. This is a great way to earn their respect.
Write articles about your company on other sites for a better online business reputation. This can help many people see you as a professional. You then need to end your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
Pay attention to the reputation your business has offline. Your offline reputation will make its way into the online world. If negative content on your company becomes a trend, you need to know why. Treat all your clients and customers well and urge the happy ones to leave positive reviews on sites like Yelp.
Any successful PR Director is bound to tell you that the key to continued growth involves building and maintaining a great reputation.
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